A WINNING PROTOTYPE FOR FOGO DE CHãO
To make a splash in secondary markets, we designed a restaurant with nothing secondary about it.
Having won hearts and minds in some of the world’s biggest cities, Brazilian steakhouse Fogo de Chão was ready to move into second-tier markets, and needed a less costly store prototype to do it. With carte blanche to develop a new concept, we dove deep into the company’s brand and also took fresh inspiration for design and finishes from the colors and textures of Brazil’s gaucho culture. At the same time, we found ways to simplify the building to lower costs, like reducing the number of windows in a way that didn’t detract from the look, feel or customer experience.
We ultimately created a design that was less expensive to build than a flagship store, but so efficient and functional—front of house and back—that one manager called it the best design in the entire chain. The company was even more pleased that were able to design, permit and build the store from the ground up in a lightning-fast eleven months.